Click To Read Why I Don't Share My Stance On Every World Event š š»āāļø
On boundaries, backlash, and the myth that influencers owe you everything š
I want to talk about something I donāt think creators share enough: what itās really like to live your life online when millions of people are watching. On the surface, it looks like recipe videos, link sharing, product recommendations and lifestyle content. But behind the scenes? Thereās pressure. Pressure to always say the ārightā thing. Pressure to have an opinion on every world event. Pressure to keep everyone happy.
And Iāll be honestāitās a lot šµ.
This post is about what that pressure feels like, why Iāve had to draw boundaries, and what you can expect from me. My hope is that by being transparent, I can let you into the real side of being a content creatorāand also give you a reminder that itās okay to protect your peace in your own life, too. Your mental well-being comes before everything. Literally everything.
Staying Grounded in a World That Wants You to Speak on Everything
One of the questions I wrestle with daily as a food and lifestyle creator is: what is my role on the internet?
Iāve been sharing recipes, wellness tips, and bits of my life for over 10 years now, and somehow this little corner of the internet grew into a community of over four million people across my platforms (like WHAT?!?!). Itās an honor. Itās alsoā¦a lot. Because the bigger your platform gets, the more people expect from youāsometimes things you never signed up to deliver.
The Pressure to Have a Public Stance on Everything
When major world events happen, my DMs blow up. People ask: Where do you stand? Why havenāt you spoken? Why are you posting a cookie recipe right now when the world is on fire? Even threats: If you donāt tell me right now what your stance is on X, I am unfollowing you!
I understand where it comes from. People want to know the values of the people they follow. But the reality isāIām not a journalist, politician, or activist. Iām a food creator. My gift is in making healthy meals accessible and creating a space online that feels like a soft landing in a chaotic world.
That doesnāt mean I donāt care deeply about whatās happening. Of course I do. But thereās a difference between caring privately and being expected to comment publicly. And part of staying grounded as a creator and protecting my mental health is knowing where that line is for me. In this social media world, you are damned if you do, damned if you donāt.
Boundaries Are Not Indifference
It took me a long time to understand this: having boundaries online does not make me careless or cold.
There is a myth that if you have a platform (especially a large one!), you owe people your opinion about everything. But hereās the truthāwhen I share something, I want it to come from a place of thoughtfulness, not pressure. If I speak up about something, itās because Iāve processed it, I have something constructive to add, and it aligns with the heart of what this community is about.
And sometimes, the most responsible thing I can do is stay quiet. Not because I donāt care, but because amplifying half-formed thoughts to millions of people isnāt responsible.
The Reality of Negative Comments
Even when I stick to sharing food and lifestyle, the negativity still comes. People critique my body, my parenting, my eyebrows (which I LOVE), my nails, even the way I slice a cucumber. And on a bad day, it stings. On a really bad day, it can make me want to log off altogether and live a more private life.
But hereās the truth: negative comments are a reflection of where someone else is at, not a reflection of my worth. That perspective didnāt come overnightāitās something Iāve had to practice and revisit constantly, with my weekly therapy sessions and surrounding myself with the right group of friends.
My grounding practice here is reminding myself: I create for the people who are here for the joy, the food, the communityānot the critics who come to pick me apart.
What You Can Expect From Me
If youāre hereāa member of my Kale Junkie community, you can expect delicious, carefully tested recipes, honest reflections on life, day to day living, my kids, and most importantly, a commitment to showing up authentically. You can expect me to share what I love and what Iāve learned. You can expect me to be human.
What you canāt expect is for me to have a public stance on every world event. You canāt expect me to get it right all the time. And you canāt expect me to sacrifice my mental health for the sake of proving I care.
I hope that what I do share here is enoughāthat it nourishes you in some way, whether through food, comfort, or the reminder that behind every post is a real person just trying to live well, support her kids, and do her best.
Why Iām Writing This
Iām writing this because I think we need more honesty around what itās like to be an influencer at scale. Fame on the internet looks glamorous from the outside, but the inside is more complex. It requires constant discernment about what to share and what to hold close.
My hope is that this post gives you a window into that complexity, and maybe even offers you a permission slip too: to have boundaries, to protect your peace, and to stay grounded no matter what role you play in your own community š„³.
A Note to My Community
If youāve made it this far, thank you. The fact that youāre here, reading and engaging, means the world to me.
This Substack is one of the few places I can write freelyāwithout the noise of algorithms, trending sounds, or the demand to perform. If you want to keep this space going, consider becoming a paid subscriber. Paid subscriptions let me keep showing up honestly and sustainably, and they unlock deeper essays and reflections that I donāt share anywhere else.
Whether youāre here for the recipes, the reflections, or just to connect in a more human wayāIām grateful for you. ā¤ļø
I found this a very thoughtful and honest piece. I understand that people want to support those whose views align with their own but isnāt that part of the problem? Our divisiveness has created a world where we have zero tolerance for one another despite our many similarities. This is a reminder that we do have common ground. Obviously food is political but your choice to keep your work about your food and lifestyle should be honored. Quite frankly it should be celebratedāit forces readers to make a simple choice, common ground or division. I support you and I know how difficult being a single mom can be without any added pressure. I enjoy your content because it gives me a break from all the noise. Thank you, Nicole. Now back to recipes (haha)
I love this Nicole and agree with you. People always want to find something to pick at and youāre smart to keep your thoughts private. Itās no one elseās business and personally I have also curated most of my pages to food, dogs and travel. Love you and your realness always š©š»āš³ā¤ļø